I was talking to a client this morning who’s in graphic design and she was sharing some of her frustrations with the way clients brief her and what she knows they really need. I think all of us in the service industry can relate to that one. It’s definitely frustrating, but, we have[…]
Over the past few months in a closed group I’m a member of I’ve noticed a number of business owners lamenting the fact that maybe Seek.com isn’t a great platform to find candidates for their roles. That never sounds right to me because it’s a very well known site that almost all candidates would definitely[…]
Ok, this one is probably also going to raise the hackles of a lot of people who are of the ‘just do it’ school of thought, or from the ‘DIY everything for MVP and just launch’ camp. And yes, there are always exceptions to the rule, and some people are very clear on their brand,[…]
This one is so often misunderstood. And it’s deceptively simple. So it can be tempting to go “Yeah well obviously customer service is important, we give great customer service.” Hmmm. Let’s dig in to this a little more though. So, I want to be clear here that I’m not talking about customer service at all,[…]
Oh boy. I’m already cringing just thinking about the outrage and debate this one is sure to unleash. I’m sure your first reaction was “WTF?” And yes, technically, what I do for my clients falls into the ‘marketing’ bucket. So, aren’t I just saying no-one should hire me because marketing doesn’t work?! Um no. I[…]
It’s just you, or just two of you, but you’re leaving the corporate world where ‘organisations’ have teams of tens and hundreds of people, and you think they get as much business as they do because their size denotes their level of ability and value, and for you to be able to get business in[…]
#6 – Competing on price instead of value. How does this happen? Well, it’s pretty simple really. Most of us are doing something that other people do too, very few of us offer something truly unique, even if the other people doing it deliver their service differently or their product isn’t quite the same, from[…]
#5 – Spending Money On Tactics Without Strategy Strategy: Surprise attack Tactics: Jump like crazy and throw spear very hard I’m amazed at how few small business have any kind of marketing strategy. Yet every single small business is doing some form of marketing (or often many forms). Your strategy is the dish you want to[…]
#4 – Setting Everything Up Before Thinking About Who – What – How. Let me explain. What I mean is that most of us, oh and yes, I’ve done this myself more times than I’d like to admit which is why right now you’ll see I don’t have all my ducks in a row from[…]
Ok here’s #3 in the series. #3 of the Top 10 Biggest Marketing Mistakes Small businesses make is – Thinking too rationally. What on earth do I mean? I can already feel the eyes rolling on this one … yup … that would be right … these marketing types, especially the female ones … all[…]