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What the client wants vs. what the client needs

Posted on April 12, 2017April 13, 2017 by admin

I was talking to a client this morning who’s in graphic design and she was sharing some of her frustrations with the way clients brief her and what she knows they really need.   I think all of us in the service industry can relate to that one.   It’s definitely frustrating, but, we have[…]

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Struggling to find great candidates for your role?

Posted on November 23, 2016November 25, 2016 by admin

Over the past few months in a closed group I’m a member of I’ve noticed a number of business owners lamenting the fact that maybe Seek.com isn’t a great platform to find candidates for their roles. That never sounds right to me because it’s a very well known site that almost all candidates would definitely[…]

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#10 Massively Underestimating How Much Time And Money Marketing Will Take

Posted on June 16, 2016June 17, 2016 by admin

Ok, this one is probably also going to raise the hackles of a lot of people who are of the ‘just do it’ school of thought, or from the ‘DIY everything for MVP and just launch’ camp. And yes, there are always exceptions to the rule, and some people are very clear on their brand,[…]

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#9 Too Much Focus On Getting New Customers And Not Enough On The Customers You Have

Posted on June 15, 2016 by admin

This one is so often misunderstood. And it’s deceptively simple. So it can be tempting to go “Yeah well obviously customer service is important, we give great customer service.” Hmmm. Let’s dig in to this a little more though. So, I want to be clear here that I’m not talking about customer service at all,[…]

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#8 Believing That Marketing Gets You Customers

Posted on June 13, 2016February 9, 2017 by admin

Oh boy. I’m already cringing just thinking about the outrage and debate this one is sure to unleash. I’m sure your first reaction was “WTF?” And yes, technically, what I do for my clients falls into the ‘marketing’ bucket. So, aren’t I just saying no-one should hire me because marketing doesn’t work?! Um no. I[…]

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#7 Pretending To Be Bigger Than You Are

Posted on June 12, 2016 by admin

It’s just you, or just two of you, but you’re leaving the corporate world where ‘organisations’ have teams of tens and hundreds of people, and you think they get as much business as they do because their size denotes their level of ability and value, and for you to be able to get business in[…]

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#6 Competing On Price Instead Of Value

Posted on June 12, 2016June 17, 2016 by admin

#6 – Competing on price instead of value. How does this happen? Well, it’s pretty simple really. Most of us are doing something that other people do too, very few of us offer something truly unique, even if the other people doing it deliver their service differently or their product isn’t quite the same, from[…]

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#5 Spending Money On Tactics Without Strategy

Posted on June 12, 2016 by admin

#5 – Spending Money On Tactics Without Strategy Strategy: Surprise attack Tactics: Jump like crazy and throw spear very hard I’m amazed at how few small business have any kind of marketing strategy. Yet every single small business is doing some form of marketing (or often many forms). Your strategy is the dish you want to[…]

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#4 Setting Everything Up Before …

Posted on June 12, 2016June 12, 2016 by admin

#4 – Setting Everything Up Before Thinking About Who – What – How. Let me explain. What I mean is that most of us, oh and yes, I’ve done this myself more times than I’d like to admit which is why right now you’ll see I don’t have all my ducks in a row from[…]

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#3 Thinking Too Rationally; Humans Are Emotional

Posted on June 12, 2016 by admin

Ok here’s #3 in the series. #3 of the Top 10 Biggest Marketing Mistakes Small businesses make is – Thinking too rationally. What on earth do I mean? I can already feel the eyes rolling on this one … yup … that would be right … these marketing types, especially the female ones … all[…]

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Recent Posts

  • Stop competing. Start connecting. July 7, 2017
  • What the client wants vs. what the client needs April 12, 2017
  • Consulting fees – A consultant’s perspective November 25, 2016
  • Struggling to find great candidates for your role? November 23, 2016
  • How much are your assumptions costing you? October 12, 2016

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